Thursday, November 21, 2013

Taking care of business(es) part 9

One of the most important tips about deciding on a logo is the suggestion that you go with an artist that can make vector art.

If you go with someone that can make vector art, what that means is that after the logo is made, the artist can send it to you a high resolution file in any size you need.  A small version for social media;  A large version for a 24x12 inch car magnet.  If your artist can't do vector artwork, and they make a logo that is just 72dpi, it might look good on the internet, but it would look pixelated when blown up to a larger size.  Or it might look good printed small on a business card, but again, pixelated when set to a larger size.

Example:

Jessica at Crafty Kitty has been making these awesome one of a kind hand made cards for a while, and then started selling crocheted items too.

Here is an example of her work:


She recently decided that she wanted a nice, streamlined logo that still had a bit of Crafty Kitty personality.

We ended up with these two versions:



Each works well in different cases, and it is a good fit for places where you need a logo on social media profiles.  The logo can also be rearranged horizontally to work well in a case where she might need a long/short logo for some spot.

Now, check out her new business card magnet and business card.  The business card is double sided.



While it might be fun to go with a crazy elaborately swirly logo, something streamlined can actually make more of an impact.  And then the logo is more versatile- her logo fits into a more elaborate design for her business card front, but also prints well on a tiny 1 inch circular sticker.  Simplifying actually set the logo free to work in more ways and more places.

To brand her facebook page, she decided to go with a header that matched the front of her business cards.  This doesn't just mean uploading the business card design proof- that space needs a larger graphic that is a little longer and shorter.  I was happy to help with that!

Check out her facebook page:
https://www.facebook.com/CraftyKitty

1 comment:

Jessica Washington said...

I couldn't be happier with how everything turned out! Thanks again for your fabulous work!