Thursday, January 19, 2012

QR Code on a Save the Date Card

QR codes: Little blocky black and white graphics that you may have seen there and there. Your phone (if it has a camera) can scan and interpret a QR code. Commonly, the QR code will take you to a website. This can be used for a lot of things; Imagine a movie advertisement with a QR code that takes you to a website with a trailer for that movie.

In the same way that website addresses have become a common addition to save the dates and even sometimes invitations, QR codes are just starting to get added in more often to personalized stationery. A good example is that I've had a customer ask me to print a QR code on the back of her holiday card. The QR code took receivers to a blog post that talked about the family happenings for the year.

This time, a customer asked me to put the QR code within their save the dates design. And it wasn't a modern style save the date design, where you could expect to get away with quirky blocky elements.

This one, to be exact:

It's a popular 5x3.5 inch save the date card from my save the date card gallery.

It took me a minute to conceive an idea for this. It turns out that you can change the colors of the QR code graphic without messing up the functionality. So I switched the QR code to cream and brown, then added in into a 4x5.25 inch version of the design:

Their QR code takes guests to their wedding website.

I have to admit, this turned out better than I would have expected for a nice wedding save the date design that has a QR code as actually part of the design. Thus, I declare this my favorite project of the month for January 2012.

*To protect the couple's privacy, the names, website, and QR code on the photographed example have been altered*