This is a great example of a tent card. Tent cards are folded cards that have an additional join at the bottom so that they stand up on their own more effectively. That feature is especially useful for larger cards, as this example is.
This particular guest book sign was ordered as part of a set with invitations and stickers; Just a simple add-on. Tent cards make effective signs for just about anything, and also, make good table numbers. Like other products, pricing would depend on size, design, quantity, and card stock used.
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