If you go with someone that can make vector art, what that means is that after the logo is made, the artist can send it to you a high resolution file in any size you need. A small version for social media; A large version for a 24x12 inch car magnet. If your artist can't do vector artwork, and they make a logo that is just 72dpi, it might look good on the internet, but it would look pixelated when blown up to a larger size. Or it might look good printed small on a business card, but again, pixelated when set to a larger size.
Example:
Jessica at Crafty Kitty has been making these awesome one of a kind hand made cards for a while, and then started selling crocheted items too.
Here is an example of her work:
She recently decided that she wanted a nice, streamlined logo that still had a bit of Crafty Kitty personality.
We ended up with these two versions:
Each works well in different cases, and it is a good fit for places where you need a logo on social media profiles. The logo can also be rearranged horizontally to work well in a case where she might need a long/short logo for some spot.
While it might be fun to go with a crazy elaborately swirly logo, something streamlined can actually make more of an impact. And then the logo is more versatile- her logo fits into a more elaborate design for her business card front, but also prints well on a tiny 1 inch circular sticker. Simplifying actually set the logo free to work in more ways and more places.
To brand her facebook page, she decided to go with a header that matched the front of her business cards. This doesn't just mean uploading the business card design proof- that space needs a larger graphic that is a little longer and shorter. I was happy to help with that!
Check out her facebook page:
https://www.facebook.com/CraftyKitty
1 comment:
I couldn't be happier with how everything turned out! Thanks again for your fabulous work!
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